BONES IS BACK
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Join the Kid-Powered Halloween Tradition
New 2026 Packaging
Meet Bones - The Halloween Hero
Bones Is Back® is an award-winning book & toy set designed to extend Halloween from a single-night event into a month-long, repeatable retail opportunity.
Inspired by the Elf tradition, Bones introduces a differentiated, kid-powered play pattern—children actively engage by playing, posing, and creating their own daily pranks throughout October. This eliminates the need for nightly parental setup, making it a low-effort, high-engagement product for families. The product features a durable character with 14 movable joints and a glow-in-the-dark design, supporting interactive, imaginative play. Beyond entertainment, Bones promotes creativity, storytelling, and positive behaviors such as kindness and collaboration.
Why Retailers Love Bones®
Product Advantages
✅ Storybook + interactive toy in one
✅ Glow-in-the-dark for extra magic
✅ 14 joints; poseable & self-standing
✅ 100% touch-friendly & interactive
✅ Patent-pending, differentiated concept
Market & Retail Advantages
✅ Month-long engagement
✅ Moves spend beyond candy
✅Award-winning = built-in trust
✅ Strong gifting & display potential
✅ High perceived value, repeat use
Parent & Child Benefits
✅ Kid-powered play (no screen time)
✅ Stress-free - no nightly moves
✅ Develops fine motor skills
✅ Create family bonding and traditions
✅ Encourages reading, creativity, and kindness
AWARD-WINNING EXCELLENCE
Industry Recognition & Awards
Recognized by the press, leading children's book and toy organizations for quality, creativity, and interactive family engagement.
BOOK AWARDS
Winner
Children’s Action & Adventure
Book of the Year
First Place Winner
Winner
Seasonal Winner
Winner
Interactive Holiday Book
Children’s Holiday Fiction
Picture Books Fiction Category
Children’s Fantasy & Magic Category
Children’s Books Category
TOY AWARDS
Gold Award
Toys, Games & Puzzles Category
Finalist
Most Innovative Halloween Product
Winner 2026
NAPPA Award
Positivity
Finalist 2026
Pulse of Play
Innovator of the Year Category
Winner
2026 Toy
AUTHOR & STORY BEHIND
Dr. Marc Fetscherin is an accomplished author and devoted father to his two daughters, Margaux and Mireille. Drawing on his professional writing experience and passion for family storytelling, he ventured into children’s literature to create meaningful traditions that families can enjoy together.
Inspired by his daughters’ love for Halloween and active play, Marc’s latest book, Bones Is Back: A Family Tradition for Halloween, grew from a simple family activity they shared each October. What began as a playful moment at home evolved into a concept designed to help families connect through creativity, imagination, and shared joy.
Dad-daugthers creation
Like many families, Marc and his daughters decorated their home for Halloween each year—pumpkins and skeletons included. One evening, his daughters wondered why Halloween didn’t have a playful character they could interact with every day. That simple question sparked an idea, and Bones Is Back® was born. But Marc wanted something unique: a kid-powered family tradition that every family could enjoy. Bones Is Back® is a fully interactive book & toy set, giving kids the power to touch, play, and create their own pranks—without relying on parents to run the fun. Unlike traditional holiday characters that are passive for kids, Bones puts children in control, making the experience more fun and stress-free for parents all season long. Bones also helps families shift the focus from candy to connection and creating lasting memories. The toy features 14 movable joints that support fine motor skill development and even glows in the dark for extra magic. October is Bones’ favorite, but you can bring Bones back anytime throughout the year.
Bones Is Back® is an authentic, family-tested tradition by a family for all families, with broad appeal—designed to create repeat engagement and meaningful seasonal experiences for today’s families.
